Posts Tagged ‘SEO’

Five Reasons Why Inbound Marketing Is Going To Become Big In 2013

(Special Guest Post From Tiffany Torbert from Agency Platform)

The world of online marketing has undergone some major changes in the past year. We’ve been watching as social media underdog Pinterest quickly gained ground. We’ve seen an aggressive political ad war, and watched several IPOs and acquisitions occur. So what’s on the horizon for 2013?

A recent study performed by the Fornaise Marketing group uncovered a disturbing statistic. The study found that 73% of executives are working under the assumption that marketing isn’t driving demand and revenue. This will have to change. As a result, marketing will be playing a more critical role in revenue generation in 2013.

It stands to reason that CMOs and senior executives will be allocating more resources into creating a strong inbound marketing engine in order to generate more interest, traffic, leads, and conversions. This has to happen. Here’s why:

Google Updates are Turning SEO Upside Down

In the past, search engine optimization has been about knowing the tricks of the trade. SEO is rapidly changing. Having the right H1 tag or the right keywords won’t cut it. Overall, SEO has moved further away from on-page SEO. The focus has turned to various components of off-page SEO

Search Has Become More Social
There is a huge positive trend towards the amalgamation of search and social. SEO is evolving into a process that involves creating high quality, original content that can be socially consumed and shared. This is a great development. People will have more access to relevant content and this should make the conversion process much more reliable.

Inbound Marketing Trumps SEO & Other Marketing Strategies
Let’s face it; inbound marketing has more adoption than SEO and other online marketing. Previously, SEO and marketing automation dominated the scene. Unfortunately, this “set it and forget mentality” won’t cut it now. In theory, marketing automation should have been a marketing dream. In reality, this often resulted in content spam and a nurturing process that overwhelmed users with constant marketing messages.

Inbound Marketing Tools and Validation are Widely Available
It’s become much easier to see results from marketing efforts now. We can measure almost every part of the process. There are no more hit and miss strategies. Accountability is a huge reality in revenue generation. As more widgets, gadgets, and devices enter the market, marketers will have to determine how to best use each platform. Applying old models to these new technologies just isn’t possible.

Practitioners are Seeing Results
You can’t argue with facts and figures. Now that we can see results of inbound marketing efforts more accurately, there’s little excuse and no room for fudging. We can now trace the results of every campaign.

This is wonderful and somewhat scary.
There’s no room for argument. Inbound marketing is going to be huge in 2013. There’s no way around it. Marketers will have to adapt or die in the face of this new development.

Inbound marketing is a great way to achieve more conversions and more revenue. We can be sure that we’ll be seeing more developments around this phenomenon as the year progresses.

(This article provided by Agency Platform.  Agency Platform provides white Label Inbound Marketing Software that suits for inbound marketing agency that helps to stay on track, share and collaborate, work faster and close more deals. )