Table Of The Top Video Sharing Applications For The iPhone

One of the things I love about my iPhone is the ability to quickly take decent quality video and share it.  The iPhone does a good job at this out of the box, but there are many video sharing apps out there that provide more flexibility, ease of use, and leveraging social media sites to share your creations.   To help you select the best one, I’m writing an article for either or Technorati with a segmented list of the top new video apps.

As part of my research in writing this article, I created a good one page table in PDF format comparing the apps and their key features.  These applications include KinKast, VideoMail, Qik, Thwapr, SocialCam, Posterous, Vlix, Tumblr, and many others.  The article should be live soon, but I thought I’d go ahead and post the one pager PDF to my blog for those that have asked for it.

Please let me know if there are any additions or corrections to the table and I’ll update it.

Feel free to download the PDF by clicking this link or the image below:.




How To Repair the Social Media Disconnect Between Brands and Consumers

Look at your Facebook, Twitter, Google+, etc. news feed.   Does it increasingly feel like you’re sitting in multiple rooms with hundreds, if not thousands, of people yelling at you to read their update, click their link, or play their video?  The content that you want to read and engage with is usually mixed in spam and unrelated content – often from the same brand or person.

Brands have many challenges to overcome when it comes to social media.   They first must convince you to visit, like or follow them and then must deliver a steady stream of valuable content.    Socially irrelevant content will most likely result in either a brand’s content being ignored or unliked.   At worst, that investment in social media could result in damage to a brand or even a lost customer.

The simple answer to this challenge is segmentation and targeting – a concept which is far from new for marketers.   Continue reading

Press Release: One to One Global Launches MessageMaker Social, A Social Media Management System For Deploying Large-Scale Social Marketing

Boston, Mass.—July 27, 2011 – One to One Global, an interactive marketing and social technology firm, today announced the availability of MessageMaker Social™, a social media management system that allows companies to fully leverage the power of social media. MessageMaker Social enables brands to publish, manage and measure highly segmented, localized and targeted content to fans and followers across many social networks.

“As we all spend more and more time on social networks and mobile devices, it is essential for companies to connect with customers through the people, brands and local voices they already know and trust,” said Chris Heitmann, managing director of One to One’s Connect division. “To do so, they need the right infrastructure to manage a large-scale social presence–one that allows them to deliver highly relevant, personalized and localized content.”

Marketers today are facing an enormous problem implementing their social media strategies. Most have learned the value of segmenting their messages across e-mail, print and broadcast but have yet to learn how to localize and segment content across social media networks and as a result are not maximizing their investment in social.

The MessageMaker Social SaaS platform allows companies to:

  • ENGAGE WITH RELEVANT CONTENT – MessageMaker Social helps grow fans and followers while increasing engagement by letting marketers target content to specific social interaction points based on geographical, sales rep or product interest.
  • ENSURE BRAND INTEGRITY – MessageMaker Social ensures brand compliance and consistency across all your company’s Pages and accounts, while also allowing for dynamic and personalized elements.
  • UNDERSTAND ACTIVITY AND ENGAGEMENT – MessageMaker Social’s analytics and reporting capabilities facilitate greater insight into customer and employee activities and provides visibility across all social media channels helping to maximize content, campaigns and connections.

The most recent category to emerge in the social media business software industry is social media management systems (SMMS) and demand for SMMS solutions is exploding. This is due in part to many marketers realizing the need for broad and long-term social media strategies. In fact, nearly four in 10 interactive marketers have already developed a long-term plan, while another 36% plan to in the next 12 months.*

“To remain competitive, it is imperative for today’s enterprise marketers to engage in social at every stage of the customer lifecycle,” Chris added. “Successful social media marketing requires the right message, at the right time, in the right brand voice–to connect with thousands of social endpoints including employees.”

For additional information please visit or follow us on Twitter @msgmkrsocial.

About One to One
MessageMaker Social is a web-based social media management system (SMMS) from One to One Connect, a division of One to One Global. One to One Connect has over 10 years of experience working with companies such as UPS, SunTrust, and Gap Inc., strengthening brand relationships by delivering measurable content, messages and ROI across a broad spectrum of permission marketing channels including social, email, mobile and apps.

One to One Global is an independent interactive marketing and social technology firm with offices in Boston, London, Singapore and Sao Paulo. Founded in 1997, the firm creatively employs digital, mobile and social media along with advanced research services to create meaningful connections between consumers and brands. One to One’s vision is to be the leading Human Experience marketing firm. For more information please visit or follow us on Twitter @onetooneglobal53.

MessageMaker Social is a registered trademark of One to One Global, Inc.
*“Accelerating your Social Maturity” Forrester Research Inc., June 2011

How The Entenmann’s / Casey Anthony Twitter Debacle Was Actually A Success

For those that missed the HUGE news, Likeable Media issued a single tweet on behalf of their client Entenmann’s that make a tongue in cheek joke about the Casey Anthony Trial.

Cue online righteous indignation by people with too much time on their hands.  Boycott Likeable Media!  Boycott Entenmann’s!  How DARE they Hashtag surf across such an important topic!  How could they be so stupid?  The damage that will be done to Entenman’s is irreparable!

Seriously?   It’s a tweet, not a tattoo.   If you don’t like it, move on to the next one.

Regardless, despite the fact that the tweet was almost immediately taken down along with a twitter update, this resulted in a flood of apologies from Entenmann’s and Likeable Media.

Here’s Entenmann’s statement:

“We are saddened and disappointed that an outside agency handling our social media posted a comment on Twitter associating the Entenmann’s brand with the not guilty verdict in the Casey Anthony trial. This Tweet does not reflect the values of our company, our associates or the Entenmann’s brand. We have taken immediate steps to make sure the individuals that created this post will not work on our account again. Additionally, we are taking steps to ensure that future tweets reflect our company’s values. We sincerely apologize for this incident.”

And here’s a part of the Likeable Media apology:

We apologized on behalf of the Entenmann’s brand right away, however, as the leader of Entenmann’s social media agency, I would like to personally say I’m sorry if the tweet offended anyone. The truth is, our team was leveraging the trending topics and moving so fast they neglected to see what the hashtag was related to. It was obviously insensitive, and on behalf of the entire Likeable team and our client, Entenmann’s, I’m sorry. Please know that I am working on refining our process to ensure that this does not happen again.

I personally found two things interesting about this whole story:

First, Dave Kerpen from Likeable Media (who honestly did an amazing job responding to all comments and gripes) was basically stating that this was some sort of “mistake” — like a typo that should have been caught or accidentally sending a public tweet vs. a DM.  This, as opposed to saying something like, “I’m sorry if some took our tweet the wrong way, we obviously failed to echo the value of the brand and will do better in the future”.

I don’t believe this was a “mistake”.  I’m confident that the person that sent this tweet out knew exactly what it was referring to and thought it was creative and clever.  Would it have been sent if it required approval by Likeable senior management?  By Entenmann’s marketing team?  Maybe not.  Good marketers should be seeking unique ways to get people excited and read our stuff.   I hope that the person responsible for the tweet did not lose their job and was actually given a private “attaboy” for thinking outside the box.  Twitter can be a testing ground for concepts and ideas (ideally with client’s approval) — before you spend millions on more expensive wider reaching campaigns.

Second, let’s talk results.  This may actually be a case where “Even ‘bad’ press is good press”.  A few months ago, there was a similar “scandal”, when Kenneth Cole tweeted, “Millions are in uproar in #Cairo. Rumor is they heard our new Spring Collection is available online at”.  This arguably more offensive tweet resulted in thousands of new followers in the first few hours — and a great deal of buzz.

Similarly, Entenmann’s Twitter followers were relatively flat for months and amazingly “suffered” a 35% spike in followers after this disaster.   Terrible, huh?

Entenmann's Twittercounter Chart

There may actually be some people that were so horribly offended by this single tweet that they will illogically blackmail the brand.

However, I realized that all this talk about Entenmann’s made me remember how much I missed their donuts and will be going out of my way to find them the next time I’m at the grocery store.  Since I’m still relatively upset since the jury couldn’t find Casey Anthony guilty, a little comfort food might help.


A Tribute To My Dog and Friend For 10 Years

While I typically try not to use my blog as a “diary”, I felt it was cleansing for me to jot down a quick tribute to my dog Jada whom I painfully had to say goodbye to this past weekend after a 4-5 month battle with cancer.

It’s kind of scary, but next to my wife, parents, and my brothers, I probably spent more time with that dog than anyone else in my entire life.   She was always there to play with, take a walk, or just sleep on my armpit on the couch.  So, if my readers will indulge me, I wanted to provide a quick tribute list to Jada.

  • For affectionately leaning against my leg so hard the first time we met that you almost knocked me over.
  • For breaking down a door that first night (when we tried to put you in the basement) because you weren’t going to be left alone when you knew there were people in the house.
  • For your ability to spin while holding a stick by your teeth.
  • For your bloodhound like incredible hide and go seek skills.
  • For accepting your fall in priority from #1 to #2 (after my marriage) and then #3 (with the entrance of my son Kyle).
  • For shaking in a way that always made me feel guilty when I screamed at the computer after losing big hands when I played poker on-line.
  • For putting up with our new dog, Caesar, as well as my son who both managed to sleep on you, wrestle with you, and drive you crazy in a way I know you loved
    Jada, Caesar, and Kyle Sleeping On Couch
  • Despite the fact that you were part pit bull, for being probably the worst watch dog that ever lived — even happily jumping in the car of the pizza delivery guy.
  • For always being there with a spin and a smile regardless of whether we were gone for 1 hour or 10 days.
  • For preparing me to be a father (as far as sacrifice, responsibility, and the ultimate rewards of having someone that relies 100% on you)
  • And finally, for never complaining or whining– not once – as you got sicker and sicker to the point where you couldn’t walk or eat.

Rest in peace my puppy.

Badges?? We don’t need no stinkin’ social badges!

In a classic scene from Blazing Saddles, a bandit says, “BADGES?? We don’t need no stinking badges!” Lately, I feel like I’m being “badged to death” as companies and brands playing off my desire to compete are offering me seemingly useless online badges if I’ll do exactly what they want.

On-line gaming companies like Zynga, MSN Games, and Kongregate have pushed the concept of on-line badges and ribbons to encourage players to play their games.  This concept was extended into location based social media sites like Foursquare where you can become a “virtual mayor”.  While Foursquare offers networking and discounting benefits, the mayorship badges again seem to be playing on our desire to compete and win awards.  It’s almost less about the discount and more about the bragging rights and recognition.

Many companies are now applying this same concept in other ways:

  • Badgeville is leading the way having created a variety of programs for many verticals including music (Universal Music Group), clothing (Bluefly), sports fans (, and fitness (
  • notified me of a new program this past week where I can get a new stars next to my profile if I write more travel reviews.
  • Klout (an interesting social media rating system into itself) has a variety of badges and achievements that you can aspire to achieve.
  • will similiarly provide achievement badges for social activity by measuring social media experience via points and levels.
  • Even politics is not immune to this phenomenon. Tim Pawlenty just launched a new program called PawlentyAction as part of his Presidential bid where you can earn badges and points for connecting via Facebook/Twitter, volunteering, sharing, donating, etc..

These programs all seem to make perfect sense. Companies and brands get unique engagement analytics and insights into identifying their top customer advocates.  Ideally, customers are motivated to do what you want them to do (e.g. write reviews, spend time on their site, buy things, and talk up their brand).  In addition, as Badgeville argues, “Gamification increases user loyalty” — taking your fans beyond the “like” to a truly engaged advocate.  For the consumer, it can turn even mundane activities into a fun game and a way to socially interact and compete with other people.

However, a word of caution.  Fans of may have noticed a similar badge and reward program on their site that was released a few months back. You received points which translated into levels for reading articles, making comments, etc..  As I was thinking about writing this article, I noticed that the program mysteriously disappeared so I reached out to them to find out what happened.  While they still believe that these reward based systems hold a great deal of value, they shared a few of the major challenges in their particular implementation and why they took it down.

  • Time to Implement:  It took almost 8 months to define the measurable actions and implement the solution.  Capturing some of the point drivers also turned out to be more difficult than originally expected.  It might have been done faster if it was a core priority, but rolling out programs like this takes a good deal of planning, programming, and testing.
  • Web Site Real Estate:  As tight as they tried to make the scoreboard, it still seemed to eat up a lot of valuable space — particularly for readers that didn’t find the program  interesting.
  • Scoring Issues:  There were complaints by engaged participants who felt that the system often did not give them proper credit.  The scoreboard was also confusing — as it showed your weekly score and rank, but your overall “level” was based upon your total number of points.
  • Value For Readers:  While there were some that got into the game, the majority of people did not.  As a site primarily targeted toward busy overwhelmed professionals looking to read good content, it was questionable as to whether people really cared about their level or the number of points they had.
  • Fake Behavior: Although the trial didn’t seem to show this, I wondered if the system caused people to do “fake things” to get points.   You could leave short comments or bounce around the site without really reading an article to help yourself level up.

In the end, did not see more engagement, more readers, or more comments and decided to stop it.

Personally, I think it’s absolutely worth looking at these programs if you’ve got the right audience and time to properly define and implement one.  I recommend this article by Shane Snow that was written for Mashable.  In it, he highlights four key things to help use game mechanics to power your business (read his post for the details).

  1. Start with your vision and work backwards
  2. Make a list of required user actions
  3. Motivate the most important behaviors
  4. Evaluate and adapt

Good advice to follow.

If you subscribe to my blog and like my Facebook page, perhaps I’ll reward you with a golden badge of your very own.

Originally published at under the title “Badges?? We don’t need no stinkin’ social badges!“.

Killer Social Media Sales Advice (Acquired From An Customer Insider)

Here’s the perfect world for today’s B2B sales guy:No Means No

  • You have a rolodex of thousands of C level executives who all know you by name and reputation.
  • Your marketing team is churning out quality leads dying to buy your product tomorrow.
  • Your product / solution is very unique and differentiable.
  • Every time you call someone to discuss your solution, they instantly call you back — upset that they missed your call in the first place.
  • Prospects immediately see the value in your pitch and are rushing to get their checkbooks out before you hang up the phone.

Is this the world you live in?  If so, please let me join you.

Realistically, sales can be painful. Cold calling involves bothering people that receive hundreds of similar calls selling similar products and solutions.  Your product, marketing materials, support team, etc. is never perfect and you’re always looking for ways to maximize our effectiveness – reach more people, find more leads, close more business.  We are all looking to rise above the noise and get people excited about what we’re selling.

As I was working to enhance my cold calling efforts, I came across the following excellent post by Kevin Doohan from Red Bull.   Kevin was kind enough to allow me to share it word for word on my blog.  I simply thought it was excellent advice that would be appreciated both by prospects, customers, and sales people (well, my competition can ignore this).

Give it a read and let me know your thoughts:

I appreciate it when a sales person is aggressive and wants to win. I appreciate it when a sales person is confident in their product and wants to be sure I get the opportunity to see it. I still feel there is PLENTY of room for improvement for most of the reps I hear from though. I decided to draft some thoughts on what works and what doesn’t here on the blog. Enjoy it! Much of this derived from actual email exchanges with identities withheld to protect the guilty.What doesn’t work are email exchanges like this:

Rep (who I’ve never met or spoken with before) email: I sent you some info last week that details how our 3 step platform can create millions of social media conversations for your brand…Did you have a chance to look at it? I know it was a lot of info so I wanted to review it with you personally. If you have 5 minutes this afternoon, I’d be happy to speak with you and answer any questions….If not, I’d love to set up time next week so speak for 15 minutes.

Me: thinking…This dude doesn’t know anything about Red Bull. This is the same email he would send Acme widgets and social media “experts” are pretty easy to find these days. No thanks.  my email response: Thanks for the email. No interest right now. All of our social media needs are being met.

Rep’s email response (canned again): Thanks for the quick reply. I understand. Lots of people say that but once they see our solution they say: “Wow, why didn’t my current agency tell me I could do that?” or “I didn’t even know that was possible to achieve.”. I’d love to set up just 15 minutes to review our solution so that you can see the difference it can make for your organization.

Me: (No response. I’m done.)

How frustrating.I currently have 800 unread emails in my inbox. I give this guy, who writes the lamest prospecting email ever, the courtesy of responding and he persists with the emails asking for an appointment. Not only is it not going to happen next week. It’s not going to happen ever. No means no. Find a better way to win clients. Do your homework.  BTW, you would not believe the firms that I get variations of this approach from. Major agencies and publishers looking for brand $$$ just do not put the work in. It’s super lame and I’m fed up with it.

The email below is an example of an approach that could work. I share it at the risk of getting 100 of these this week but I think the sales universe desperately needs some feedback from a brand.

Rep: Hi Kevin, <insert mutual friend’s name> suggested I drop you a line and ask if you would be interested in checking out our new social media platform.  I know Red Bull is doing a great job in the space with over 3.6m facebook fans and a quickly growing twitter following but are you engaging your fans as well as you could be? The recent <insert awesome Red Bull video name here> video is a great example of amazing content Red Bull has that could have a greater impact with through your social channels. I saw the video on the Red Bull YouTube channel and was BLOWN away. I wondered why it was not posted to your social channels and to the website. Maybe you didn’t have time. Maybe you didn’t understand or see the opportunity. Maybe roles need greater clarity within your organization. I don’t pretend know what the challenge is but I’ve encountered them all.  I bet we can help and we would love the opportunity to do it.  If you can spare 30 minutes, I’d love to walk you through a solution that I think could be perfect for Red Bull in helping you maximize the impact of the content you generate from the amazing events you produce worldwide.

me: I’m likely to respond to this one. No guarantees… but the above is much better than the “I have no idea who you are but I want to show you my 3 step solution.” email.

I may or may not respond to the note above but it IS doing some important things. It is demonstrating that the seller knows something about Red Bull and/or me. It shows that the writer has engaged with and enjoyed our content. It admits ignorance of Red Bull’s specific strategy but confidence in the firms ability to grow our business.  The personal reference is especially important. I know everyone doesn’t know everyone but find a way. There is NO substitute for a referral from someone I trust.

Good luck reps. I guarantee from this point forward that if you send me something lame via email, you won’t even get a delivery confirmation receipt. BUT, if you share some awesomeness…maybe we can create some marketing magic together. I look forward to the opportunity!

Originally posted as “no means no – sales reps need to get a clue by Kevin Doohan”

Great blunt advice from someone on the other end of the phone, wouldn’t you agree?

A few of my takeaways (at least for B2B Sales):

  • Work a targeted list that you can manage vs. a list of thousands of leads.
  • If possible, become an expert on the industry you’re calling into.
  • Understand as much of your prospect’s business and how you can help them BEFORE you call or e-mail them.
  • Realizing realistically it’s impossible to become a complete expert on their industry or everything that prospect is doing, admit to a degree of ignorance while demonstrating that you can provide value to their business.
  • Not a bad idea to have a little sympathy for your prospects who may seem like he’s ignoring you (when he’s probably ignoring hundreds of people like you)

Back to the trenches….