Content Marketing & Measurement Chart By Joe Chernov

I just sat through an interesting #profschat and wanted to share a valuable chart (not really an infographic) put together and shared by Joe Chernov who is the VP of Content Marketing for Eloqua.

Our company, One to One Global is focused on trying to find ways to get information out about our new Message Maker Social Media Management Platform.   We’re evangelizing concepts, driving interest, and trying to close deals.   Within that process, we’re trying to build the right tools and focus our limited time in the right places to make that happen.   I found this chart a nice simple way to look at some of the various “functions” or “efforts” as well as how to measure it.

Thanks Joe – great chart.

Content Function & Metrics

Joe responded back when I told him I had put this up and said that he felt that the chart above was “grim” and recommended I use this one.   I LIKE the chart, but I’ll let you make the call as to which one you like more!

The Content Grid


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